How to Build Your Personal Brand at Work Through Style

Discover outfit layering strategies, accessory tips, and wardrobe essentials that define your presence—before you say a word.

Cherice: Even though I work mostly remote, when I show up in person—whether it’s a boardroom in Chicago or a creative agency in NYC—I want my look to announce my presence. My personal brand is modern, clean, and elevated, with just enough edge to spark conversation. So yes, my wardrobe speaks before I do.

Lehna: When I go into the office, what I wear sets the tone for my day. I always ask: How do I want to feel in this meeting? Whether it’s bold and confident or light and collaborative, I tailor my look to match. But one thing’s non-negotiable—it has to be polished, comfortable, and a little edgy.

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Our Top Versatile Staples

1. Blazers - The instant power move

   Cherice: I’ve built up a rainbow of blazers over the years—they’re my go-to for adding dimension and mood to any outfit. Zara is my secret weapon: affordable, on-trend, and always stocked with the season’s ‘it’ color.

   
   

   Lehna: ASOS is my go-to for blazers because they bought out Topshop so I can get Topshop clothes for a fraction of the price. I like oversized blazers alot because they can go with a dress, jeans, or slacks. They also have blazers for every season - my personal favorite is the linen blazer which is perfect for summer.

2. Shoes - The perfect finish

   Cherice: Shoes can make or break an outfit—they either elevate the look or keep it casual. That’s why I keep a classic lineup that balances comfort with a premium edge. Nordstrom is my go-to for range, but lately, my comfy luxe fave? Prada, hands down.

   
   

   Lehna: I’m always checking Saks Off Fifth, Amazon, and DSW for shoes—those are my go-tos. My favorite work vibe? Keep the outfit simple and let the shoes do the talking. It’s gotten to the point where my clients and coworkers totally notice when I switch things up and I’ve never spent more than $100 a pair!

   
   

3. Accessories - Your Signature, Simplified

   Cherice: A stylish hat is my secret weapon—especially when I’m dodging a root touch-up. Whether it’s a fedora or a baseball cap with attitude, hats bring big energy. In the world of entertainment and lifestyle, they’re more than just a vibe—they’re a statement

   
   

   Lehna: I know I should probably switch it up more but I’m committed to my Apple Watch and closing my rings as much as I can during the week. To keep things from feeling too sporty, I pair it with a simple tennis bracelet and swap out the watch band depending on my outfit. It’s my way of staying active without sacrificing style.

   
   

Curated Extras

Cherice: My favorite low-key flex? A David Yurman bracelet or ring—classic, elegant, and not trying too hard. Jewelry can be quiet, but when it’s chosen with intention, it speaks volumes about your personal brand.

Your personal brand doesn’t stop at your resume—it lives in your wardrobe, your accessories, and the way you show up. Building a go-to rotation of blazers, shoes, and subtle statement pieces helps you lead with confidence, no matter the meeting, city, or mood.

What are your must-haves for showing up in style? Drop your favorite brands, styling tricks, or pieces you swear by—we love discovering new ones!